Get started with AI right away: simple, practical, affordable
AI is not only for large companies, but its use is not yet widespread. According to Statistics Netherlands (CBS), 17 per cent of Dutch companies with two or more people in work used AI in 2025 (provisional figure). In 2023 it was 8 per cent. Among companies with 10 to 50 people it was 27 per cent, and with 50 to 250 people 45 per cent.
A workshop helps you get from "we should do something with AI" to a concrete task. This article shows how to choose those tasks.
What do companies use AI for?
Of the companies that use AI, 35 per cent use it for marketing or sales, 32 per cent for administration or management tasks and 25 per cent for research or innovation (CBS, 2025). That fits what AI tools do well: working with text and information. Think of:
- Drafting and rewriting quotes and emails.
- Summarising meetings, documents and email threads.
- Preparing answers to frequently asked customer questions.
- Producing first drafts of website and social media copy.
- Pulling data out of loose text, such as emails, into an overview.
How do you choose a task?
- You do it often, for example every week.
- You can check the result quickly yourself.
- A mistake costs little, or is caught before it does harm.
- The task is about text or information, not about a judgement only you can make.
Tasks that do not meet these criteria, you leave aside for now. Think of decisions with legal or financial consequences where no human checks the result.
What does a workshop look like in practice?
That differs per provider. It usually includes:
- A short explanation of what AI is and can do.
- Practising with an AI assistant on exercises.
- Working on tasks from your own business.
- A list of what you will do now, later or not at all.
- Agreements on data and privacy.
Be realistic: one workshop does not give you an automated business. You get a starting point and a short list to begin with. What it delivers depends on how often you do the task and how well you check the result. Promises of fixed savings up front are too good to be true.
Ask the provider in advance what you need to prepare and what the follow-up looks like. A workshop without follow-up fades quickly: what you do not use within a few weeks, you forget again.
Start with one task and one person. Let them gain a month of experience, see what it saves in time and quality, and only then move on. That way you stay in control and keep the investment small.
Look first, then choose
Want the whole picture of your work processes first? Take a look at our large AI workflow analysis. Have questions? Read our FAQs. Get in touch with us by email or directly via WhatsApp ⇲.
Source
CBS (Statistics Netherlands): companies use AI mostly for marketing or sales (December 2025) ⇲